Publicis Groupe Media has new business director of buying

VietNamNet Bridge – Ms. Nguyen Thi Bich Uyen will become business director of buying at Publicis Groupe Media from May 2009, replacing Ms. Nguyen Hong Thuy, who had been head of the Central Buying Unit of PGM for five years.

Ms. Nguyen Thi Bich Uyen

Uyen has held various executive positions in media, marketing and market research at Mindshare, Taylor Nelson Sofres and AC Nielsen.

Publicis Groupe Media (PGM), comprising the three media companies Zenithmedia, Optimedia and Starcommediavest, is one of the biggest media groups in Vietnam. And it is now saying goodbye to one of its most cherished members, Ms. Nguyen Hong Thuy, who has been head of the Central Buying Unit of PGM for five years.

Each of PGM’s companies operates independently and employs multiple strategies and tools to enable brands to reach advertising objectives. This group has been operating in the Vietnamese market for more than a decade. The turnover from these three companies is managed by the Central Buying Unit of PGM.

Ms. Thuy has 12 years of experience in the media field, and she has performed excellently and made significant contributions in negotiations and problem-solving and her drive has enriched the group in all areas. Now she is moving on to take on a new challenge in a different role.

VietNamNet